Fractional GTM/EIR

2 days/week • $12–15k/mo

The Organisational Shift

Scale without the weight.

The future isn't about hiring more people. It's about activating expertise when you need it—through fractional talent, digital twins, and intelligent systems that work continuously.

Labour costs rising faster than productivity. Consulting dependency increasing. AI eliminating friction. Three pressures. One opportunity. We help forward-thinking organisations navigate this shift.

40%
Reduction

Reduction in coordination overhead

Fractional model vs. traditional full-time employment structure

Based on early-stage pilot data across finance, compliance, and product operations

Core Expertise

We specialise in the operational shifts your competitors haven't seen yet.

Fractional Talent Networks

Building capability ecosystems where experts operate on demand, not through full-time employment.

70% faster

time-to-expertise

AI-Driven Efficiency

Automating the science, preserving the art. Deploying AI where it multiplies human judgment.

40–60%

admin workload reduction

Organisational Design

Redesigning structures for the post-employee era—from pyramids to constellations.

3–5x

administrative growth since 2000

Anti-Bureaucracy Framework

Clearing Parkinson's Law from your operating model. Momentum as a design principle.

25–40%

workload reduction via agents

Digital Twin Architecture

Encoding expert knowledge into systems that work 24/7, guided by human judgment.

50–70%

resolution rate improvement

Startup Scaling Playbook

Avoiding premature bureaucracy as you grow. Building agility into foundations.

72%

AI pilots stall post-proof-of-concept

Proven Impact

The efficiency dividend is quantifiable.

Coordination Hours Saved

0

Internal coordination overhead eliminated through smarter resourcing

Expertise Access Speed

0

Faster deployment of specialized judgment without hiring cycles

Cost Per Decision

0

Reduction in the operational drag of decision-making

Payback Period

0

ROI threshold for most operational transformation pilots

Data-Driven Results

The impact compounds. The numbers don't lie.

Coordination Overhead

30–50% reduction in internal coordination hours

Time to Expertise

50–70% faster access to specialized judgment

ROI Timeline

Payback achieved within 12 months

Thought Leadership

Deep research. Practical frameworks. Unfiltered perspectives.

Framework12 min read

The End of Organisational Bulk

Why fractional talent and expert digital twins will redefine how work gets done

Analysis8 min read

AI's Bureaucracy Trap

How well-intentioned tools build the next layer of drag—and how to prevent it

Strategy10 min read

The Lost Momentum of Startups

Why the post-SVB era demands a smarter operating model before success becomes bureaucracy

Diagnosis14 min read

When Bureaucracy Becomes a Disease

Why Parkinson's Law can erode institutions from the inside—unless we act now

Playbook11 min read

Becoming a Fractional Force Multiplier

How expert practitioners can scale their impact—and keep earning—even when they're not in the room

Vision9 min read

Human + Machine Harmony

Navigating ethics, equity, and upskilling in the fractional era

Fractional GTM/EIR

Own the GTM experiment.

For 2 days a week across any 2–3 of your riskiest AI/B2B bets, I plug in as a fractional GTM/EIR to get them from "interesting idea" to real traction.

At $12–15k/month—roughly the cost of one junior hire—you reduce GTM risk across your entire portfolio while maintaining a unified strategic lens.

Value Proposition Shaping

Crystallize positioning for new ideas, early stage.

ICP Refinement & Funnel Fixing

Identify your ideal customer, build repeatable motion.

Day-0 to Early Traction

Move ideas from concept to validated momentum.

Portfolio GTM Lens

Own the experiment, not just the meetings.

The 90-Day Portfolio Experiment

30 Days

Requirements & Positioning

Clear market fit hypothesis

60 Days

ICP Validation & Motion

Repeatable sales process

90 Days

Traction & Scaling

Real momentum & optionality

Why This Matters for Your Fund

The real value isn't the operational inputs—it's the portfolio-level outcomes.

Increase in GTM Experiment Throughput

Most early-stage bets run 1–3 experiments per quarter. You run 6–9. More shots on goal per dollar invested.

70%

Faster Validation Cycles

Compress 6–12 months to 90 days. Capital moves faster. Kills happen sooner. Winners scale quicker.

$250–500k

Reduction in Wasted GTM Spend

Early mistakes (wrong ICP, premature scaling, bad hires) burn half a million silently. We diagnose and fix that early.

The Investment Logic: For the cost of one junior hire ($12–15k/month), you get 3× more GTM shots on goal, 70% faster validation, and prevention of $250–500k in unnecessary burn per company.

That's not replacing your inputs—it's giving your fund a portfolio-level ROI calculation that makes the spend trivial.

Let's Talk

Ready to move faster—without adding weight?

Whether you're navigating fractional talent, deploying AI across functions, or redesigning your operating model—we've seen it, solved it, and documented it.

Organisational diagnosis: understand where momentum is stalling

Fracitonal strategy: design the operating model that scales without complexity

Implementation roadmap: from concept to outcomes, with clear milestones

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30-min Strategy Call

Let's diagnose where momentum is slowing in your organisation.

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